HUGE

Billy Fuccillo. Your enemy and mine, but also some of the most effective local/regional advertising I know of. While most people are really annoyed by him, I have never had that hatred. When he moved his first dealership to Buffalo, he bought out 3/4 of the metro bus fleet:

So every day before school I awaited the bus with Billy Fuccillo awkwardly lying across it in a seductive manner. The phrase "HUGE!" has been ingrained in my head and the heads of everyone who has a Fuccillo dealership in their area. It may be annoying, but his prices are unbeatable and his advertising is effective. Everyone knows his name. Everyone knows what he does and people are buying his cars.

Fuccillo is so annoying, but he's effective. I think it happened by chance that it worked out, and its not a strategy I would suggest, but good for you Billy Fuccillo. You won me and the rest of middle class America over.