Guerilla advertising has always been my favorite. It is the only type of advertising that really captures my attention, and when done well, is the best in creativity.
One guerilla campaign that I've always loved was this one done by Mini Cooper.
One guerilla campaign that I've always loved was this one done by Mini Cooper.
I love it because it is so simple, and conveys the message so well. Yet, it is in a place that is completely unexpected...on the curb with the trash. Mini tells their story, its a car so small that it comes in a box like any other product. They are fun, hence the gift wrapping, and a stylish addition to any driveway.
I have found that many of my favorite guerilla campaigns come for foreign countries (including this one which was in Amsterdam), and I think that may be because we have such strict regulations on things like this. Often times, this inhibits creativity, which is really unfortunate, but I think it just makes us have to work that much harder to come up with something just as creative within the rules.
