For this weeks blog post we were asked to find and write about three ads that represent some of the creative techniques we have been talking about.
The first ad that I found was a really poignant public service announcement by the National Union of Journalists of the Philippines. It uses the Mixing and Matching technique to combine a television news camera with a gun. Not only is this ad very creative, but combined with the simple message "Over 100 journalists have been murdered since 2001. Help us stop the killings" it leaves a lasting impression. I really like how the camera is old and beat up, and is placed on a concrete floor. This really adds to the tone of the ad, and lets you get the sad feeling that was to be portrayed. I also really like that the viewfinder is the place that they transformed into the gun. It takes the point where the journalist is seeing the news they are capturing and makes it into the place that killed them. Just for doing their job, for seeing the world through their lens, they were innocently murdered. This is a very strong message.
The second ad that I found was for the Pampaverde extra big burger.
It uses the exaggeration technique to represent how big this new burger really is. It uses no caption, but you get the message that you need a really big mouth in order to eat this new burger. I thought it was really creative how they did not just use Photoshop to make his mouth larger, but instead painted it onto his skin. I think this is more eye catching and humorous and really allows the message to be immediately understood.
Finally, the last ad that I will discuss was this one for milk. It is similar to the Got Milk? campaign in its use of simple imagery, but instead uses the Change the Product technique to transform milk into very light images. The butterfly image matches well with the "Drink milk, feel lightness!" line. I really like the simplicity of this campaign, and its use of creative imagery in conveying this simple message. It is pairing such an everyday product with a butterfly, which captures the audience's attention and makes them look at milk in a different way. Creative and simple, and in black and white...this ad is my style.
The first ad that I found was a really poignant public service announcement by the National Union of Journalists of the Philippines. It uses the Mixing and Matching technique to combine a television news camera with a gun. Not only is this ad very creative, but combined with the simple message "Over 100 journalists have been murdered since 2001. Help us stop the killings" it leaves a lasting impression. I really like how the camera is old and beat up, and is placed on a concrete floor. This really adds to the tone of the ad, and lets you get the sad feeling that was to be portrayed. I also really like that the viewfinder is the place that they transformed into the gun. It takes the point where the journalist is seeing the news they are capturing and makes it into the place that killed them. Just for doing their job, for seeing the world through their lens, they were innocently murdered. This is a very strong message.
The second ad that I found was for the Pampaverde extra big burger.
It uses the exaggeration technique to represent how big this new burger really is. It uses no caption, but you get the message that you need a really big mouth in order to eat this new burger. I thought it was really creative how they did not just use Photoshop to make his mouth larger, but instead painted it onto his skin. I think this is more eye catching and humorous and really allows the message to be immediately understood.
Finally, the last ad that I will discuss was this one for milk. It is similar to the Got Milk? campaign in its use of simple imagery, but instead uses the Change the Product technique to transform milk into very light images. The butterfly image matches well with the "Drink milk, feel lightness!" line. I really like the simplicity of this campaign, and its use of creative imagery in conveying this simple message. It is pairing such an everyday product with a butterfly, which captures the audience's attention and makes them look at milk in a different way. Creative and simple, and in black and white...this ad is my style.
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